Unfortunately, I don’t typically follow my own advice or best practices on this website and write blog posts that will generate large numbers of clicks through something known “in the biz” as search engine optimization (SEO). If I did, I could probably generate all kinds of Internet traffic, unique page views and web page hits, just like I did last December when I blogged about the racist soap.
Of course, when you load up your blog posts with lots of keywords, Google could cast a wary eye on you and stop indexing your website. So it’s important when blogging for SEO to make sure your keywords, tags and categories are germane to the topic on which you are blogging.
For example, if I wanted visitors to come to this website exclusively to hire me as a writer/editor, I would make sure my blog posts were always loaded up with “skilled Indianapolis writer/editor,” or something like that. “Skilled Indianapolis writer/editor” would be a keyword phrase I would use in my first sentence, and perhaps even in the title. I would also use that keyword phrase, “skilled Indianapolis writer/editor” in the “excerpt,” which would function as kind of a teaser when the website contents were displayed on sites like LinkedIn or Google.
Blogging for SEO follows a different cadence of writing than say, an essay, because of the need to emphasize keywords at the top end. It’s as though every website post written for SEO is wearing a double-D. Forgive the metaphor, but I’m so plagued here with spam I tend to forget there are people out there interested in topics that have nothing to do with penis enlargement meds or treatments for tinnitus. (Back at you, suckers.)
Why I blog: Blogging functions as a creative outlet as well as a workout for my writing muscles. It’s a place to store things, like my Slow Food Files, which will one day be compiled into a recipe book. On the blog I can rant, though not without consequences, as the silly soap incident taught me. Finally, it’s a calling card. It’s a way of doing what I say I can do and of walking my talk. Darn the cliché, but sometimes the formula fits.